Promo Analyzer
Linking sales and promotion data for analysis of promotion effectiveness.
Features
Promo Analyzer
With the Promo Analyzer, you see what promotions really do by linking base, subsidised and incremental sales to promotional activities.
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Linking sales and leaflet advertisements
Ranking the success of promotions
Market share statistics
Promo uplift and effectiveness KPI’s
Export of connected data
Analyzing the impact of promotions on sales results can be time-consuming. The more detailed analysis you desire, the more complex it becomes. With the Promo analyzer, you will get more in-depth insights in less time.
The Promo analyzer establishes connections between the executed promotion and the resulting outcome in euros, volume, and units. With a direct link between the flyer or online advertisement and the outcome, you can immediately see the effect of each advertisement and mechanism down to SKU level.
Easily switch between different views and filter the dataset to gain the desired insights. From bar chart visualizations to cumulative period comparisons, from promo rankings to market share statistics.
Why companies choose IPV Data
Data quality
and consistency
and consistency
Intuitive and
user-friendly tools
user-friendly tools
Efficient data collection
and analysis
and analysis
Customer-centric solutions
and service
and service
What we measure
Price, promotion, and e-commerce measurements brought together in user-friendly tools.
Measurements and tooling
Price Data
Daily price measurements, product linking, change statistics, price management.
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Measurements and tooling
Promotion Data
Folder data, online promotion data, promotion statistics, promo-effect analysis.
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Measurements and tooling
E-Commerce Data
Content quality tracking, category ranking, search ranking, conversion management.
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