We check all online retail pricing, and where we can't check online, we visit the retailer directly and check the shelf labels. Suppliers determine which products and retailers they wish to track. We send email updates every day to report anything which happens relating to pricing, promotions and availability. The IPV Pricing Tool can also be used to search for even deeper insights and historical price movements. Retailers can use our data as raw input, but we also have the tools available for total price management. Besides actual price checking, the quality of our data is also founded on our product links and the system which constantly keeps these up to date.
We check all promotions, both in brochures and online. So you can tell at a glance if a brand has been on offer in a brochure this week or in recent times, or if there has been a promo which did not appear in a brochure. Our data goes beyond the promo shot: we know which products have been on offer, at what prices and what the exact discounts and terms & conditions were. This data is translated into statistics, but can also be exported as the basis for data links and for analyzing how promotions perform. One great feature is export to PowerPoint, so you no longer have to cut and paste, but can print any promo visuals instantly ready for presentation, using a single click.
Is your content management actually running efficiently? Content is an important driver of conversions. In an age where online retail is booming, content checking is more important than ever. Our Content tool gives you direct insight into: pack shots, descriptions, ingredients and nutritional values. All this in one retail comparison snapshot at product level. You can see opportunities for improvement at a glance, moving time spent for searching online, to time spent working on specific content improvement instead.
We check how and where your products can be found in the online retail. As online sales grow, this insight is gaining in importance, as positioning largely dictates whether your product ends up in a shopping cart or not. Our IPV Positioning tool delivers insight into where your products rank whenever customers search within a filtered category or use the search function on the retailer's website when shopping. This tool tells you at a glance how easily someone can find you, and indicates whether action is needed to improve conversion rates.
Given our strong IT background, we can develop pricing tools to enable pricing and repricing. We use algorithms and our expertise in data links to create customized pricing systems for retailers, so suppliers can be confident that top brands, as well as private label products, are being linked and compared accurately.
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