We are IPV Data, founded 12 years ago by Matthijs Neppelenbroek and Thijs van der Tuin, to provide suppliers, retailers and research agencies with more efficient insight into pricing, promotions and e-commerce data. With the help of our team, numbering more than 25 professional people, we help companies with reports, tools and custom-made solutions to optimise their decision-making. We are active throughout Europe, and are the no. 1 partner for price and promotions checking in the Benelux.
Matthijs and Thijs have been friends since secondary school. In 2010, we started supplying information about price increases at Albert Heijn. While studying in Utrecht, we frequently noticed how grocery prices fluctuated at the supermarket. We were fascinated by this. And especially the question of whether there was some system behind it. And if so, what? And that is what gave rise to IPV data.
Our IT background meant we were able to scrape (extract) pricing information from the Albert Heijn website. This allowed us to investigate this phenomenon further. What did we find? From strawberries to German sausage, from cleaning products to soup: prices fluctuate. Sometimes it depends on the season, but often it's because of promotions in supermarkets, too. A fascinating new world was opening up before us! And we wanted to share what we found.
We launched the Inprijsverhoogd.nl website. At the time, that name was a response to the AH call to action phrase 'Reduced in price'. Customers were automatically getting information from us about product price increases via Twitter. And a link in the Twitter feed led them to more information about the price movement on the Inprijsverhoogd.nl website.
Many visitors were returning to our website every day. And we even attracted coverage in the national press. Friends and acquaintances pointed out the professional potential of our database, and this was also clear from the reactions coming from the marketplace. Our initiative, having started out as a bit of fun, turned into something totally serious. Inprijsverhoogd.nl became IPV data.
We don't feel the need for some grand mission statement.
An impression of our working method:
Coupled with our many years of experience and the availability of huge amounts of historical price information, this ensures a powerful and distinctive position in the market.
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